Nexeye has reached a major milestone with the opening of its 750th optical store in Europe, located at Frölunda Torg near Gothenburg, Sweden. While the European retail market remains under pressure, nexeye continues to outperform with strong growth in optical retail expansion, customer numbers, and market share. The company is on track to grow its network to 1,000 optical stores across Europe by 2028.
Nexeye Accelerates European Optical Retail Expansion
Nexeye operates three leading optical retail brands, eyes + more, Hans Anders and Direkt Optik, across five European markets: the Netherlands, Belgium, Germany, Austria and Sweden. Its scalable retail model, shared technology platforms and strong digital infrastructure enable new optical stores to perform from day one.
Standardised processes, combined expertise and an efficient supply chain support sustainable international growth and strengthen nexeye’s position as one of Europe’s leading optical retail groups.
eyes + more Drives Growth in the European Eyewear Market
Within the group, eyes + more is a key growth driver. The eyewear retailer differentiates itself with transparent, all-inclusive pricing, offering complete glasses without upselling or hidden costs.
Customers benefit from a fashion-driven assortment, with 80% own-brand frames and new collections launched monthly to keep pace with the latest eyewear trends. Innovation remains central, from exclusive collaborations with fashion icon Sylvie Meis to continuous product upgrades.
A recent innovation includes upgrading all lenses in the all-inclusive offering to a minimum index of 1.6, replacing 1.5 lenses entirely without increasing the price. This further strengthens the brand’s value-for-money proposition in the European eyewear market.
750 Optical Stores: A Milestone for nexeye
“The opening of our 750th store marks an important milestone for nexeye,” says CEO Bart van den Nieuwenhof. “At the same time, we continue to focus on innovation and growth. On June 16, we will open our new Metropolitan store in Cologne, a concept that takes customer experience to the next level.”
During the opening event, Sylvie Meis will launch her first exclusive eyewear collection for eyes + more, demonstrating nexeye’s commitment to combining fashion, innovation and accessibility.
Growth Opportunities in the European Optical Market
The European optical market is expected to grow significantly, driven by an ageing population and increased screen usage. This creates rising demand for affordable and accessible eye care solutions and prescription eyewear.
With strong brands, economies of scale and a customer-focused omnichannel strategy, nexeye is well positioned to capitalise on these market trends and continue expanding its network of optical stores across Europe.
