eyes + more is redefining value in the optical market by making 1.6 index lenses the new standard, at no extra cost. From 20 April, all new glasses sold in Belgium, Germany, Austria and Sweden will include thinner, lighter and more aesthetically pleasing lenses as part of one fixed, transparent price.
Standard 1.6 index lenses with no extra cost
While most optical retailers still charge a premium for thinner lenses, eyes + more includes them as standard. Every customer now benefits from lenses with a minimum index of 1.6, or higher where needed, without upgrades or hidden costs.
By including thinner lenses in its base offering, eyes + more makes high-quality eyewear more accessible and delivers clear value for money to customers across Europe.
Björn Wecker, Managing Director Germany & Austria at eyes + more, said:
“Customers shouldn’t have to choose between seeing well, looking great and paying more. By making thinner, more aesthetic lenses our standard, we’re raising the bar for the entire category.”
Challenging traditional optical pricing
This move challenges a long-standing convention in the optical market, where better lens performance and aesthetics typically come at a premium. By removing that barrier, eyes + more is setting a new standard for transparent pricing in the optical industry.
A more customer-centric and value-driven approach
This is another clear example of how eyes + more is actively reshaping the European optical market to become more customer-centric and deliver better value for money. By continuously raising standards while keeping pricing transparent and simple, the brand is delivering on its ambition to transform the category and accelerate growth across Europe.
