eyes + more stands for fashion-forward eyewear and contemporary design in optical retail, combined with transparent all-inclusive pricing and high-quality personal service.
Our brands are supported by our global Shared Service Center. The team creates in-house designs, optimizes processes, develops smart systems, and makes purchasing more efficient, while using digitalization and innovation to continuously improve customer journeys.
eyes + more stands for fashion-forward eyewear and contemporary design in optical retail, combined with transparent all-inclusive pricing and high-quality personal service.
Established in 1982 in Rotterdam, Hans Anders leads the market in value for money eyecare and hearing aids with extensive service and quality across the board.
Established in 1992 in Göteborg. Direkt Optik is represented by 32 stores across Sweden. The optical retail chain is appreciated for its service, knowledge and unique 3 for 1 offer.