Spot featuring André van Duin among top 10 most popular commercials of Q1 2025
Nexeye is proud to announce that its label Hans Anders has been nominated as one of the quarterly winners of the 2025 Ster Gouden Loeki – the most prestigious Dutch audience award for advertising.
The nominated commercial, titled ‘3 = 1’, was created in collaboration with creative agency Vengean and features standout performances by Dutch icons André van Duin. The campaign showcases the brand’s unique promotion: buy one pair of glasses, get three – and temporarily share them with someone else.
Building on the long-standing brand promise ‘Hans. Only the price is different’, Hans Anders continues to deliver accessible, high-quality eyewear at an honest price – now with a relatable, humorous twist that resonates with a wide audience.
We warmly congratulate the entire Hans Anders team on this well-deserved recognition.