eyes + more

Founded in Hamburg in 2006, eyes + more has grown into one of the fastest-growing optical retail brands in Europe. Today, the eyewear chain operates 338+ stores across Germany, Austria, the Netherlands, Belgium and Sweden, with ambitious plans for continued international expansion.

Driven by strong performance and brand momentum, eyes + more has set ambitious growth targets for the coming years. In 2026, the brand plans to open one to two new stores every week, significantly accelerating its expansion across Europe. The primary focus lies on further strengthening its footprint in Germany, Austria and Sweden, where eyes + more sees substantial potential for continued growth. With a scalable retail concept, a strong fashion proposition and increasing brand recognition, eyes + more is well positioned to expand its presence and further disrupt the European optical retail market.

eyes + more successfully combines fashion-forward eyewear, high-quality products and excellent in-store service with transparent, all-inclusive pricing. At the heart of the brand lies a unique, customer-friendly concept: stylish, premium-quality glasses offered at fixed all-inclusive prices, making eyewear accessible. The eyes + more collection consists of in-house branded frames, monthly refreshed fashion collections, and new collections from well-known A-brands.

Since 2026, Sylvie Meis has been affiliated with eyes + more as brand ambassador. As an internationally recognised style icon and television presenter, she perfectly embodies the brand’s core values of self-expression, fashion and confidence. Her ambassadorship reinforces the ambition of eyes + more to position eyewear as a powerful fashion statement. With the international campaign “way more you”, eyes + more celebrates individuality, confidence and personal style. The brand encourages customers to express who they truly are, because eyewear is more than vision correction, it is a reflection of identity.