Brand

Direkt Optik

Established in 1992 in Göteborg. Direkt Optik is represented by 37 stores across Sweden. The optical retail chain is appreciated for its service, knowledge and unique 3 for 1 offer.

Sweden
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Direkt Optik

Swedish optical retail chain Direkt Optik opened its first store in the centre of Gothenburg in 1992.
Since then, Direkt Optik has steadily grown across the Swedish market with 37+ stores across the country today. Direkt Optik renowned for its service, expertise and unique, permanent 3 for 1 offer.

Key figures

37

Stores

1

Countries

82

Employees
Direkt Optik stores