Brand
Direkt Optik
Established in 1992 in Göteborg. Direkt Optik is represented by 36 stores across Sweden. The optical retail chain is appreciated for its service, knowledge and unique 3 for 1 offer.
Sweden
Direkt Optik
Swedish optical retail chain Direkt Optik opened its first store in the centre of Gothenburg in 1992.
Since then, Direkt Optik has steadily grown across the Swedish market with 34 stores across the country today. Direkt Optik renowned for its service, expertise and unique, permanent 3 for 1 offer.
Key figures
1
Country
82
Employees
Direkt Optik stores
Our other labels
Established in 1982 in Rotterdam, Hans Anders leads the market in value for money eyecare and hearing aids with extensive service and quality across the board.
eyes + more stands for fashion and design in optics retail, coupled to all-inclusive prices and high quality service. Individuality expressed through the eyes, framed by eyes + more.