Victory In sight; nexeye & Team DSM

At the beginning of this year, nexeye and Team DSM surprised the sports and optics market with the launch of the new, innovative sports eyewear brand DRIIVE. According to the retail platform, the sports brand is a big success.
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05 September 2022

“Active athletes in all countries were obviously waiting for affordable sports glasses of the highest quality,” explains Bart van den Nieuwenhof, CEO of nexeye. “Of course we knew that there was a need for good prescription sports glasses. But the sales figures have exceeded all our initiatial expectations”.

The professional racing cyclists of Team DSM, including golden girl Lorena Wiebes and experienced rider Nikias Arndt have been racing with DRIIVE sportglasses all season. They share their sight experiences with the DRIIVE PRO Race sport glasses in this video.