nexeye has reached an important milestone with the opening of its 300th eyes + more store, located in LentiaCity, Linz. This moment underlines the rapid international growth of one of Europe’s fastest-expanding optical retail groups. The Linz opening was part of an exceptional day for nexeye, as new stores also opened in Bruges (Belgium) and Bautzen (Germany). Three store openings in a single day, reflecting the strong momentum behind the brand.
With this milestone, nexeye continues to expand its presence across Europe and strengthen the success of the eyes + more fixed-price model, which makes fashionable, high-quality eyewear accessible to a wide audience. The continued roll-out of new locations illustrates the scalability of the concept and the growing customer demand across all nexeye markets.
The opening in Linz supports nexeye’s broader strategy to grow to around 550 stores in the coming years. With active expansion in Germany, Austria, Belgium, the Netherlands and Sweden, as well as ongoing investments in talent and customer experience, nexeye is well-positioned to accelerate its European footprint even further.