12 November 2026 – nexeye is accelerating the European growth of eyes + more. With the opening of the 350th eyes + more store in Waidhofen, Austria, the European optical retail group has reached another milestone in the expansion of the brand. Following 75 new store openings in 2026, nexeye plans to open more than 75 new eyes + more stores in 2027. The company will also expand into Poland, which will become the sixth European market for eyes + more.
More than 75 new eyes + more stores planned for 2027
In 2026, nexeye is opening 75 new eyes + more stores across Europe. The company plans to continue this growth in 2027, with more than 75 additional store openings planned.
Germany, where eyes + more is already the third-largest optical retailer, will remain the main market for new store openings. At the same time, nexeye will continue to expand eyes + more in Austria and Sweden. The first eyes + more stores in Poland are expected to open in spring 2027.
The continued expansion builds on the eyes + more retail proposition: fashionable, high-quality eyewear, professional eye care and transparent, all-inclusive pricing.
“We are proud of the progress eyes + more is making across Europe. Reaching 350 stores is an important milestone and reflects the strength of our retail concept and the commitment of our teams. The positive response from customers across our markets gives us confidence to continue investing in growth. In 2027, we plan to open more than 75 new stores, both by strengthening our presence in existing markets and by entering Poland, our sixth market. This is the next step towards our ambition of 1,000 eyes + more stores across Europe,” says Bart van den Nieuwenhof, CEO of nexeye.
350th eyes + more store is also the 25th location in Austria
The new store at Thayapark in Waidhofen is not only the 350th eyes + more store in Europe, but also the brand’s 25th location in Austria. After doubling the Austrian store network over the past year, nexeye is continuing to build a broader national presence for eyes + more.
From its established position in Vienna and eastern Austria, nexeye has expanded eyes + more further west, with recent store openings in Innsbruck, Bregenz, Liezen and Wörgl. The continued expansion is gradually bringing the brand closer to customers across Austria.