The optical retail chain eyes + more has appointed Luzia Ludwig as the new Head of Expansion Austria. With this decision, the company underlines its ambitious expansion plans in the Austrian market: within the next three years, the number of stores is set to increase from the current 11 to a total of 40 locations.
Luzia Ludwig has extensive experience in management consulting as well as in retail optics. Her international career, including positions in Dublin, Vienna, and Utrecht, brings valuable expertise to the further expansion of the brand. In her new role, she is responsible for identifying and realizing new locations, strategically developing the existing store network, and overseeing all expansion activities in Austria.
The expansion in Austria is part of eyes + more’s Europe-wide growth strategy. In September, the company celebrated its 10th anniversary in Austria with the reopening of its modernized Vienna store in Westfield Donau Zentrum.
Press photos of the recently reopened eyes + more store in Donau Zentrum, Vienna.
Currently, eyes + more operates more than 290 optical stores across Germany, Austria, Belgium, the Netherlands, and Sweden. The long-term goal is to grow the store network to 500 locations across Europe, further strengthening its position as a leading optical retail brand in Europe.