Excellent glasses. Surprisingly affordable.
That is the promise eyes + more is taking to Sweden. And now, as the brand enters its next phase of growth, it is making a bold move to bring that promise to life: Swedish fashion and lifestyle personality and entrepreneur Emilia de Poret becomes the new face of eyes + more in Sweden.
Since entering the Swedish market at the beginning of this year, eyes + more has opened 18 stores so far, building a presence in Stockholm, Gothenburg, Malmö and other cities. With further expansion planned, the focus is now not only on opening new stores, but also on building a distinctive and recognisable eyewear brand in Sweden.
A promise built on contrast
The eyes + more promise ‘Excellent eyewear. Surprisingly affordable.’captures the contrast at the heart of eyes + more: contemporary, high-quality eyewear at an accessible price. From frames and styling to photography and store design, eyes + more creates a contemporary, fashion-led world around eyewear. Behind that experience are professional optical expertise, world-class suppliers and premium high quality lenses, with 1.6 index lenses as standard. The surprise comes with the price: transparent, all-inclusive fixed pricing, with everything included and a third and now even fourth pair free and the possibility to share the bundle offer with anyone else.
Emilia brings the fashion world to life
With her strong connection to fashion and personal style, Emilia de Poret gives eyes + more a recognisable local face in Sweden. She will feature across the brand’s Swedish marketing communications, including stores, online channels and social media.
“As eyes + more continues to grow its presence in Sweden, I’m excited to be part of the brand’s journey and help bring its vision of eyewear as an expression of personal style to life. With its growing presence on Swedish high streets, eyes + more makes it easier for more people to explore eyewear that reflects who they are, combining fashion, quality and accessibility. I look forward to inspiring people to make glasses a natural part of their individual style,” says Emilia de Poret.
“As eyes + more moves into its next phase of growth and brand building in Sweden, Emilia can help give the brand a recognisable local face and bring our positioning around eyewear and personal style to life,” says Nina Wyholt Gradin, Head of Expansion Sweden at eyes + more.
Building a distinctive optical brand in Sweden
For eyes + more, the ambition goes beyond expanding its store network in Sweden. The brand wants to build a distinctive position in the Swedish optical market by combining fashion, quality and accessible pricing, and challenging the idea that great-looking glasses need to come at a premium price.
With a growing store network, a sharper brand promise and Emilia de Poret as its local face, eyes + more is taking the next step in building its brand in Sweden.
Read the full press release on the Nexeye Newsroom: news.nexeye.com