As of today, September 11th, all of the nearly 300 eyes + more stores are offering ‘THE BRANDS collection’ next to eyes + more’s own frames. The offering is completed with sunglasses by Gant, Hugo Boss, Guess, Tommy Hilfiger and Vogue. Despite the addition of these luxury brands’ eyewear to the existing assortment, no concessions have been made to the long-standing promise of eyes + more: fixed, transparent prices for frames and lenses, without hidden costs.
Partnerships
The expanded product offering was driven by the growing consumer demand for stylish branded eyewear. Frank Holtman, Commercial Director: “At eyes + more, we think it’s important to respond to the wishes of our customers. Being part of a large, international group of optician chains, we are able to enter into partnerships with several of the world’s top designer brands. This makes it possible to combine eyes + more’s unique fixed-price formula with the latest collection of well-known and appreciated fashion brands. By adding ‘THE BRANDS collection’, we demonstrate once again that eyes + more is the value-for-money optical address for all our loyal customers and for everyone who was not familiar with eyes + more until now.”
Perfect addition
‘THE BRANDS collection’ forms a perfect addition to the own collection of eyes + more, which includes a large collection of in-house designed fashion frames and special collections such as Jana Ina Zarrella, Sansibar and nexeye group’s own outdoor sports glasses brand DRIIVE, developed in collaboration with WT cycling team dsm-firmenich.
The newly added THE BRANDS collection at eyes + more consists of 196 optical frames and 61 sunglasses (and every optical frame can be sunglasses). The entire collection can be found here.
